Integrated Organis. Communication 3rd Edition (Not in Stock yet. Please see description)

Integrated Organis. Communication 3rd Edition (Not in Stock yet. Please see description)

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Description

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public.

Communication flourishes in organisations and is central to their activities and functions:

• as marketing communication, public relations, management communication, corporatecommunication, etc.

• in determining and implementing strategy, operations and processes

• in all interaction – interpersonal, mediated, digital and social

• as the foundation of corporate culture.

Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

Product Information

ISBN13 (SKU) 9781998963942
Title Integrated Organisational Communication
Author

Angelopulo and Barker, R

Edition 3rd
Publisher Juta
Publication Date 2025
Country of Publication South Africa
Format Type Physical/Print 
Institutions N/A
Course Codes N/A