Please note that this title is not in stock and on order from the supplier. To pre order this title add it to your cart as you would with any other item.
**Please note that if this pre order product is ordered along with other items that is in stock, there might be two shipments taking place and if either shipment is below R1500 in value it will attract a shipping cost to your account. If you would like your products to be shipped separately, please contact us at firstname.lastname@example.org to arrange and use your order reference.
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
|Title||Consumer Behaviour 2nd ed|
|Author||Alet Erasmus; Mercy Mpinganjira; Elrie Botha; Gift Donga; Danie Du Toit; Lene Ehlers; Tania Maree; Virimai Mugobo; Richard Shambare|
|Publisher||Oxford University press|
|Country of Publication||South Africa|
|Institutions||UNISA ,University of Pretoria, North-West University, University of Cape Town|
|Course Codes||VVBG321, BEM212, VVBG321, BUS4017S, BEM221|