Consumer Behaviour 2nd ed

Consumer Behaviour 2nd ed

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Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

 

ISBN13 (SKU) 9780190412425
Title Consumer Behaviour 2nd ed
Author Alet Erasmus; Mercy Mpinganjira; Elrie Botha; Gift Donga; Danie Du Toit; Lene Ehlers; Tania Maree; Virimai Mugobo; Richard Shambare
Edition 2nd
Publisher Oxford University press
Publication Date 2019
Country of Publication South Africa
Format Type Physical
Institutions UNISA ,University of Pretoria, North-West University, University of Cape Town
Course Codes VVBG321, BEM212, VVBG321, BUS4017S, BEM221