Description
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
Product Information
| ISBN13 (SKU) | 9781998962181 |
| Title |
Marketing Management: a South African Perspective
|
| Author |
M. C. Cant, Y. Cowpall, L. Kamffer
|
| Edition | 5th |
| Publisher | Juta |
| Publication Date | 2024 |
| Country of Publication | South Africa |
| Format Type | Physical |
| Institutions |
NGI, New Bridge, Rosebank College, Vega
|
| Course Codes |
MAKT5112, MART5122, MKTG5121, MKTG5122, MKTG6221, MKTG6222, MRKT6221, MRKT6222, MRMN125
|