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Description
Modern day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, means that organisations can no longer rely on traditional methods alone to engage in effective business communication. Social media and new communication forms, however, come with their own challenges and pitfalls. Organisations need to carefully and strategically consider the use of these new media as part of their effective communication plan.
Product Information
ISBN13 (SKU) | 9781485132745 |
Title | Effective Business Communication in Organisations |
Author | du Plooy Cilliers, F |
Edition | 5 |
Publisher | Juta |
Publication Date | 2023 |
Country of Publication | South Africa |
Format Type | Physical |
Institutions | NGI, IIE MSA, New Bridge, Rosebank College, Varsity College, Vega |
Course Codes | APCT5121, BABL115X, CIED5111, CIED5112, MPBC115, MRCP115X |