Marketing 7th Edition (Not in Stock yet. Please see description)

Marketing 7th Edition (Not in Stock yet. Please see description)

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Description

There is a thorough discussion on the marketing mix, culminating in creating a strategic marketing plan. The textbook includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. Marketing 7e is an introductory level textbook for first-year students studying towards a BCom or BA qualification in departments of management, marketing or business management at universities.

Product Information

ISBN13 (SKU) 9780190742355
Title Marketing
Author C. W. Lamb, J. F. Hair, C. McDaniel, C. Boshoff
Edition 7th 
Publisher Oxford University press
Publication Date 2023
Country of Publication South Africa
Format Type Physical
Institutions CPUT, DUT, MANCOSA, MUT, Rhodes University, SPU, SUN, UFH, UKZN, UL, UMP, UFS, UWC, Wits, UniZulu, VUT, WSU
Course Codes N/A
AVAILABILITY 7-8 Working Days