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Description
There is a thorough discussion on the marketing mix, culminating in creating a strategic marketing plan. The textbook includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. Marketing 7e is an introductory level textbook for first-year students studying towards a BCom or BA qualification in departments of management, marketing or business management at universities.
Product Information
ISBN13 (SKU) | 9780190742355 |
Title | Marketing |
Author | C. W. Lamb, J. F. Hair, C. McDaniel, C. Boshoff |
Edition | 7th |
Publisher | Oxford University press |
Publication Date | 2023 |
Country of Publication | South Africa |
Format Type | Physical |
Institutions | CPUT, DUT, MANCOSA, MUT, Rhodes University, SPU, SUN, UFH, UKZN, UL, UMP, UFS, UWC, Wits, UniZulu, VUT, WSU |
Course Codes | N/A |
AVAILABILITY | 7-8 Working Days |