Strategic Marketing 3rd Edition

Strategic Marketing 3rd Edition

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What social responsibility do you have as a strategic marketer? How do you deal with the unique southern African context from a strategic marketing perspective? What is the role of a corporate brand? How do you drive product innovation?

The purpose of Strategic marketing: Theory and application for competitive advantage 3e is to provide a truly strategic, yet practical management perspective of strategic marketing, rooted in the realities of Africa in general and southern Africa in particular. The textbook deals with the formulation of strategic marketing objectives as well as the necessary theoretical approaches. It covers the analysis of the environment and applies and evaluates marketing concepts through southern African case studies.

Product Information

ISBN13 (SKU) 9780190737276
Title Strategic Marketing 3rd Edition
Author P  Venter, M Jansen van Rensburg
Edition 3rd
Publisher Oxford University press
Publication Date 2014
Country of Publication South Africa
Format Type Physical
Institutions University of Pretoria, MANCOSA, Varsity College, 

University of KwaZulu-Natal

Course Codes BEM321, MRKT7311, MRKT7311w